7:15am - wake up, feed dog, read ad age.
7:30am - turn on tv watch Good Morning America (ugh)
7:45am done showering now it's time to leave
If your morning is anything like mine, you are so on schedule that you could practically be blind folded and still get ready.
So what does my morning have to do with social media. Way of life. I have become so accustomed to my daily routine that I am on auto pilot at all times.
Coincidentally, when I look online I see friends and businesses that are also on auto pilot when the post tweets, and update their status.
Those businesses and friends taught me a lesson however. The reason they have so many followers; relevant (to the viewer) information consistently.
Taditional advertising used to be what Twitter is turning into - a vehicle for your business and you to stay in the readers mind.
When I took my first principles of advertising class 6 years ago, in order for a person to recall your brand they would have to hear, see, experience your brand 3 times. But today with the availability of getting news pushed to your phone, twitter and everything else in between keeping your brand relevant and in front of people is getting easier.
That tweet you were just going to post doesn't seem so bad now does it.
-- Myron Batsa
Executive Account Manager,
773.505.6589
BrownSquare
Professional Marketing Communications-
Marketing, Communications, Advertising, Design, Web
Tuesday, August 11, 2009
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