Virtual shop is not virtually impossible

This is the middle of week two and spirits are low. Not because new client acquisition is low, but because we hardly see each other. Don't get me wrong we work well together but our offices are not necessarily right next to each others.

As we began our journey we were committed to strategically positioning ourselves against our competitors because of the one thing that we did not share with them; overhead. Our overhead is considerably lower becuase we don't occupy a physical place. This can be advantageous but also put our selves at a disadvantage.

We have bi-weekly meeting as a whole group to keep everyone accountable but when we miss a meeting or it gets rescheduled we can go up to a month without seeing each other in the physical setting most have grown accustomed to.

So as my schedule started to bog down I began checking in via email and missing the actual face to face interaction I could have had with my coworkers. As time flew by my ambitions became under fire. I lacked that spark that we all helped to keep ignited in each other.

This cannot happen, I said to myself. Calling an impromptu meeting I got the owners together to get that fire started again. Just what I needed, we can become so independent that we never allow ourselves to embrace what it is we were all here for- our clients (partners).




-- Myron Batsa
Executive Account Manager,
773.505.6589
BrownSquare
Professional Marketing Communications-
Marketing, Communications, Advertising, Design, Web

Friends and followers listen to me...

7:15am - wake up, feed dog, read ad age.

7:30am - turn on tv watch Good Morning America (ugh)

7:45am done showering now it's time to leave

If your morning is anything like mine, you are so on schedule that you could practically be blind folded and still get ready.

So what does my morning have to do with social media. Way of life. I have become so accustomed to my daily routine that I am on auto pilot at all times.

Coincidentally, when I look online I see friends and businesses that are also on auto pilot when the post tweets, and update their status.

Those businesses and friends taught me a lesson however. The reason they have so many followers; relevant (to the viewer) information consistently.

Taditional advertising used to be what Twitter is turning into - a vehicle for your business and you to stay in the readers mind.

When I took my first principles of advertising class 6 years ago, in order for a person to recall your brand they would have to hear, see, experience your brand 3 times. But today with the availability of getting news pushed to your phone, twitter and everything else in between keeping your brand relevant and in front of people is getting easier.

That tweet you were just going to post doesn't seem so bad now does it.





-- Myron Batsa
Executive Account Manager,
773.505.6589
BrownSquare
Professional Marketing Communications-
Marketing, Communications, Advertising, Design, Web